Media research

Tasks and objectives

Practival execution of usability studies by means of eye tracking.

Head of laboratory

Prof. Dr. Ute Rohbock

Laboratory assistant

Dipl.-Ing. (FH) Martha Jagoda

Laboratory websites

Laboratory for media research


  • SMI - RED (Remote Eyetracking Device)
  • SMI - HED (Headmounted Eyetracking Device)


  • IView X - for capturing eye movement
  • Experiment Center 360° Suite - for creating research environments
  • BeeGaze - for interpretation of eye movement data